Titan Collateral Services

GTR was asked to redesign Titan Collateral Services logo and produce some marketing materials. Speaking to the client revealed how the inspiration for the name ‘Titan’ references the name of Saturn’s largest moon – said to be the most similar object to Earth in the known universe. We jumped on the idea of incorporating this into the design of the logo, submitting a number of options to the client that referenced this moon and the concepts of space, the unknown, and infinite possibilities.

Titan felt strongly about retaining their existing colour palette, and once we combined the designs with the colours requested the client selected the logo shown here.
Once the logo had been finalised, we began working out how best to apply it to stationery.
The final part of the project was to create a print advert utilising the newly-designed branding. We worked on clean, photography-led approach to allow the logo to be prominent and eye-catching. 
The final ad is shown here.

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