Lancashire Insurance

GTR was approached to design a print advert for Lancashire Holdings Limited, a global specialty insurance provider based in London and Bermuda. The client’s brief stated that the focus of the advert needed to be about the breadth of their reach and the security of their services. After extensive discussion and research, we concentrated on finding interesting, stylised images of the globe, imagery that would tick all the boxes to helping achieve that goal. Lancashire’s existing grey and orange colour palette provided us guidance on the shades and hues that we should look to work with, and once we had finalised the copy and devised the tagline ‘Insuring risk, ensuring reward’, a number of options were submitted to the client.

Secondary image options

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