Inchainge are a Dutch company who produce and run business simulations, one of which, The Cool Connection, became a feature at GTR’s global events in 2013. GTR rebranded the simulation in order for it to feel part of GTR’s offering at events. We worked with the idea of Cool Connection being a game and came up with the headline ‘Take your Supply Chain to the next level’, tying this to the creative by using typographic and image references from classic video games.

A series of ads and event signage were created, and what follows are some concept explorations followed by the final adverts, pull-ups and backdrops in situ.

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