GTR were brought on board to help Beatnikz Republic realise their visual aspirations before their big launch. In a project lasting 3 months, we aligned the brand to the quirky and cool style of illustration from the 1960’s US Beatnik era. Line drawings of the fashion of the day coupled with hand-drawn typography from the same time ensured the company launched a product with its inspiration and history evident on every bottle and every graphic soon to be seen in pubs and shops across the land.

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