Beatnikz Republic

Start-up brewing company Beatnikz Republic recruited GTR to create the look of their brand and products.

GTR were brought on board to help Beatnikz Republic realise their visual aspirations before their big launch. In a project lasting 3 months, we aligned the brand to the quirky and cool style of illustration from the 1960’s US Beatnik era. Line drawings of the fashion of the day coupled with hand-drawn typography from the same time ensured the company launched a product with its inspiration and history evident on every bottle and every graphic soon to be seen in pubs and shops across the land.

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