ABC International Bank required an ad led by bold imagery and typography. The slogan ‘Linking Europe and the Arab world’ made a city shot of Istanbul an easy choice for us. For added emphasis, our image choices focused on the bridges spanning the Bosphorus, thus linking East and West. 
 We submitted a number of options to the client, all of which showing the city as a vibrant and cross-cultural place. Three of the rejected options are shown here, with the final advert shown last.
Secondary image options

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